Winnebago Industries Refreshes Corporate Enterprise Brand
New corporate identity to unify growing portfolio of premium product brands focused on outdoor lifestyle
Survey: In 2020, participation in outdoor activities grew among U.S. consumers, including those new to outdoor activities
The company is introducing a refreshed corporate enterprise brand. The new brand identity will harness the company’s core strengths and common values across its product lines, while accommodating the strength and individuality of its growing portfolio of brands. Winnebago Industries’ products, used primarily in leisure travel and outdoor recreation activities, include motorhomes, travel trailers, fifth-wheel products and boats. Its expanding collection of premium outdoor lifestyle brands include
“As our business has evolved, we’ve become a company of many brands, but we’ve always stayed true to our roots – our core company values and foundational strengths,” said
Winnebago Industries’ refreshed corporate enterprise brand identity, including a new visual identity system, wordmark and tagline – “Be Great, Outdoors”, will debut today on a new website.
Winnebago Industries’ rebranding comes at a time when Americans are falling in love with the outdoors again, in spite of – or perhaps because of – the pandemic. It’s a trend borne out by the record-breaking number of visits to state and national parks, and echoed by the recent passage of the Great American Outdoors Act. The legislation will enable national parks to fund improvements that will increase access for all while protecting natural resources.
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“We are thrilled to be introducing a refreshed corporate enterprise brand at a time when people are increasingly turning to the outdoors to pursue extraordinary experiences with family and friends,” said Happe. “We expect our refreshed enterprise brand to galvanize our business across our product brands. It’s much more than a new look. I believe our corporate enterprise brand identity will inspire and unite us around a common spirit of delivering extraordinary experiences to everyone we serve.”
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*Padilla Spotlight Methodology: online survey conducted among
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f2b456d7-624c-4d09-9915-1514d7959f77
Source: Winnebago Industries, Inc.